This Digital Marketing Blog in India is authored by Ajay Chhabra, who is a leading Digital Marketing professional from India and has worked with the leading Global Digital Marketing Agencies from India. He has worked with OgilvyOne Worldwide India and MRM Worldwide India, prior to joining Global digital marketing team of General Electric. Current: Founder & Chief Digital Officer @ BGV Digital
Thursday, June 19, 2014
The Economic Times Real Estate and Digital Marketing Summit New Delhi June 2014
Economic Times Real Estate and Digital Marketing Summit New Delhi – 27th
The Economic Times has offered me an opportunity to
speak on the topic "How Technology Can Take Real Estate Marketing to the
Next Level?" In The ET Edge - Real Estate & Digital Marketing Summit on 27th
June 2014 in New Delhi.
This is going to be an interesting forum for the Real
Estate Industry CEOs as at this juncture they are facing the challenge of
slowdown, traditional marketing is often not delivering the desired outcomes,
customer demographics are changing and beyond digital first, mobile first is a
new trend in Real Estate Search. However Digital Marketing is still a mere 25%
of the total INR 2500 Cr. estimated spends in the Real Estate marketing.
There is a great potential and opportunity for the
digital marketing professionals to help grow the Real Estate Industry in India
and I have almost finished my presentation on "How Technology Can
Take Real Estate Marketing to the Next Level?".
This is gonna be a little futuristic presentation but
I am very confident that this is going to be a delight for all Real Estate
Decision makers. Looking forward to this big day on 27th June, 2014. My
sincere thanks to The Economic Times Edge Events Team in advance.